C.C. Filson Clothing Company

Visual Designer | June 2016 – May 2020

Filson has been outfitting adventurers since 1897. My job was to make sure every pixel honored that. Over four years as Visual Designer, I shaped the brand's presence across email, events, print, and web, designing everything from in-store event posters and watch lookbooks to responsive landing pages and Facebook banners. The through-line was always the same: heritage authenticity meeting modern design craft. On the email side, that approach translated directly into results, with 4× revenue growth, scaling from 4 to 7 sends per week, and establishing email as Filson's #1 performing sales channel. When design is grounded in a real brand story, the numbers follow.

Scope: Event advertizing, watch lookbook, web pages, email marketing, & VR experience