Holland America
Freelance Visual Designer | Christmas 2025
Holland America Line is a premium cruise company known for delivering refined travel experiences across global destinations. As a contract designer during their peak holiday season, I was tasked with creating high-fidelity designs under tight deadlines to support their seasonal marketing and operational needs.
Scope: Swag, flyers, banner ads, PowerPoint presentations, physical signage.
2027 Grand Voyages Sales Campaign
Flyer - page 1
PowerPoint Slide
Email Hero Image
I created the advertising suite for Holland America's Grand Voyages 2027 sales campaign, designed to promote the line's flagship long-form itineraries. Working from one campaign concept, I produced a coordinated set across formats, consumer and trade flyers, email hero imagery, presentation slides, web assets, and social, so the campaign held together everywhere it appeared.
Flyer - page 2
Web page asset
Social Media Square
Retail Merch
I designed a range of branded merchandise concepts for Holland America's cruise ships, hoodies, t-shirts, and flannels, exploring how the line's premium identity could translate onto wearable product. The pieces shown here were selected as favorites by the creative director from a broader set of concepts I presented for consideration.
Hoodie Front
Flannel Pajamas
Cotton T-shirt
Hoodie Back
Holland America X AWCC
Moose Promanade Sign
I designed physical signage for the ship's Moose Promenade, an environmental and wayfinding piece that had to read clearly at scale while staying true to the premium onboard experience. The work translated brand identity into the physical space passengers actually move through.
