Little Bird Gardens
Creative Director & Brand Designer | 2020 – 2021
Little Bird Gardens is an independent nursery, and for this engagement I was the entire creative team: creative director, brand designer, web and print designer, and advertising strategist. I shaped the brand's full presence across print, email, and web, and set the advertising strategy behind it. The work spanned business cards, posters, and in-store signage through seasonal email campaigns and the company website. The approach delivered where it counts: email campaigns reached a 21% open rate, and the events they promoted sold out.
Scope: Brand identity, advertising strategy, print design, email marketing, web design
Little Bird needed a print identity that felt as warm and rooted as the nursery itself. I designed the full suite, business cards, sandwich board, gift certificates, note cards, a newspaper ad, and posters, keeping one cohesive visual voice across every piece a customer might pick up or pass by.
Print Materials
Sandwich board
Newspaper Ad
Gift Certificate
Business Card
Gift Card
Poster
Website
I designed and built the Little Bird Gardens website, giving the nursery a clean, browsable home for its plants, services, and seasonal offerings. A full redesign is currently in progress, with updated visuals and an expanded layout coming soon.
Emails
The email program was built to bring customers back through the seasons, tied to what was blooming and what the nursery needed to move. I designed seasonal campaigns that carried the brand's personality into the inbox, an approach that reached a 21% open rate and helped sell out the events they promoted.
