Schafer Speciality
Branding Campaign.
Schafer Specialty is a talented landscape design company, but in 17 years it never built a brand—so its true expertise stayed hidden from potential customers, costing real opportunity.
Discovery & Process.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
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It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more.
Defining the emphasis.
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This direction is for a practice that understands restraint as a form of richness. Still Water draws from the natural world without mimicking it, finding the considered line between what is placed and what belongs. It is classical without being formal, refined without being cold. A brand for a firm whose work endures quietly, whose clients return, and whose landscapes are still beautiful twenty years after the first stone was laid.
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This direction is for a practice that goes all the way in. Deep Canopy is rooted in the physical reality of the Pacific Northwest, the weight of it, the density, the logic of a landscape that has been forming for centuries. It is bold without being aggressive, warm without being soft. A brand for a firm that does not impose on the land but works with what is already there, building things that take hold and deepen with every season.
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This direction is for a practice that understands the designed life. Earned Light is about the garden people actually live in, the path they walk every morning, the place they sit at the end of the day, the view that makes everything feel possible. It is refined and approachable in equal measure. A brand for a firm whose work is felt before it is seen, whose clients don’t always know why a space feels right, only that it does.
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This direction is for a practice that thinks at scale. The Long View is confident, expansive, and built for the long game, for firms whose work outlasts the conversation that started it, whose projects become landmarks, whose vision extends well beyond the drawing. It is a brand with civic ambition and the authority to match. For a firm that doesn’t just design landscapes. It shapes how people experience place.
The final result.
Overview.
This direction is for a practice that understands restraint as a form of richness. Still Water draws from the natural world without mimicking it, finding the considered line between what is placed and what belongs. It is classical without being formal, refined without being cold. A brand for a firm whose work endures quietly, whose clients return, and whose landscapes are still beautiful twenty years after the first stone was laid.
Voice & Tone.
ABOUT
Land shaped by the lives it holds.
INSPIRED BY: Mary Oliver
You have always known that the earth is generous to those who
pay attention. That a well-placed stone, a considered threshold,
a view held open by a careful hand. These are not small things.
They are the whole thing. You move through the world like that.
Noticing. Tending. Making room for what wants to grow. The land
shaped by the lives it holds. That has always been enough. That
has always been everything.
BRAND WORDS
Considered. Luminous. Enduring.
SONG INSPIRATION
Northern Sky — Nick Drake
Style Guide, Illustrations
& Mood Board.
It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.